Patient Level Insight

With access to Data from up to 1,400 retail pharmacies in the UK, PHOENIX can analyse up to 2 million patient interactions per month to provide real time, granular insight at the point of dispensing.

This insight enables brand teams to optimise their portfolio by understanding patient behaviours and market dynamics such as:-
Patient Population Analysis (including):

  • Age / Gender ratio
  • Product drop off Rates
  • Average duration of treatment
  • Titration rates
  • Patient Persistence
  • Dosage and presentation
  • MPR Ratio
  • Therapy Switch patterns
  • Patient Journey Analysis
  • New Product Launch tracking
  • Competitor analysis
  • Retrospective competitor / therapy class analysis

All insight can be mapped against NHS region or to any manufacturer configuration.

All data is anonymised to Information Commissioner’s Standard (ICO).

Business Intelligence: An Overview

At PHOENIX UK, we are able to leverage analytics and real-time data analysis to stay ahead of customer demand...

Find out more...

Patient Level Insight

Through our 1400 retail pharmacy organisations we will analyse up to 2 million patient interactions per month to provide real time, granular insight at the point of dispensing.

Find out more...

Wholesale Reporting

With our flexible approach and ‘can do’ attitude, we are able to provide data to support manufacturers to better assess sales effectiveness, launch success and demand planning. Reports can be configured to territory, region or CCG level.

Find out more...