Patient Level Insight

With access to Data from up to 1,400 retail pharmacies in the UK, PHOENIX can analyse up to 2 million patient interactions per month to provide real time, granular insight at the point of dispensing.

This insight enables brand teams to optimise their portfolio by understanding patient behaviours and market dynamics such as:-
Patient Population Analysis (including):

• Age / Gender ratio
• Product drop off Rates
• Average duration of treatment
• Titration rates
• Patient Persistence
• Dosage and presentation
• MPR Ratio
• Therapy Switch patterns
• Patient Journey Analysis
• New Product Launch tracking
• Competitor analysis
• Retrospective competitor / therapy class analysis

All insight can be mapped against NHS region or to any manufacturer configuration.

All data is anonymised to Information Commissioner’s Standard (ICO).